• Overview


    In the age of the Internet and social media, there is an increasing amount of information available about each of us online that can be accessed with a simple Google search. With each account we create or online interaction we have, we leave behind a “digital footprint” and, by doing so, develop our “digital reputation.” In essence, this becomes our public digital profile and resume.    

    Why It’s Important

    Employers and post-secondary institutions look at this data to gain insight into who we are. At ISD728, we emphasize the importance of developing a positive digital reputation which can enhance a student’s chances of gaining employment or acceptance to a post-secondary school. Because this can impact reputation, employment and acceptance to post secondary school, it is essential for our students to think before they post.



    Interacting online is unavoidable in today’s tech-rich world.  Therefore, students are made aware how negative online actions like sexting (sending sexually explicit images or text through text messages or social media) or online bullying can have serious personal, professional and legal consequences. At the same time, students must learn that developing a positive “digital reputation” can be very powerful and beneficial. At ISD728, we help students recognize the difference between a negative and positive online presence, and we strive to communicate these messages through our Digital Citizenship curriculum, school-wide awareness campaigns and through activities and discussions integrated into our daily classrooms.


    It is important for parents to both understand and be involved in their child’s use of social media and online interactions at home. This can help to keep them safe, productive and healthy in their digital environment. Common Sense Media offers excellent resources to help parents understand the ever-changing landscape of social media and other online behavior.


    Where can I find resources to help guide me as a parent?
    Common Sense Media is a great place to start. They have thorough and vetted information about many of these topics. The following quote from Common Sense Media provides a general overview of resources they provide for parents:

    “Social media isn't simply a way of life for kids -- it's life itself. To help them keep their online interactions safe, productive, and positive, we offer the most up-to-date research and guidance on social media basics. Learn about the latest apps and websites, and get tips on talking to your kids about sharing, posting, and avoiding digital drama.”

    Is a digital footprint always bad?
    No. Creating a positive portrait of yourself online can have many benefits, including making a positive first impression on a future employer or school admissions office.

    Are there some simple reminders I can provide my child to help guide their online use?
    Yes, the THINK model is simple and widely used.  Is the post True, Helpful, Inspiring, Necessary, and/or Kind?

    How do I know what my digital footprint is?
    A simple activity is to Google yourself. You could also search yourself in other browsers like Bing or Yahoo.